Starting a New Business – Logo Development Tips

As a small business entrepreneur, you are savvy enough to know that branding isn’t just for large multinational corporations. But how important should it be to your small business? To answer this question, let’s take a look at the two parts that define branding. There are the visual aspects of typography, colors and graphics. And there are the emotional aspects of a brand, the customer experiences and associations with the products or services. When one combines on-target design with positive customer experiences, you’ve got a business that can go places. Why is branding so important? Business is a big game and in this game you should always be in pursuit of a competitive advantage. This applies to businesses of any size.

Ideally, you want your logo to represent the reason why you are in business in the first place. First, read your mission statement of how you intend to win in business and who your target market will be. Then think about what kind of a logo would be necessary to hold its own against your competition. Now you are ready to communicate vital notes to a logo designer.

From the logo designer’s perspective, the logo is the single most important part of your branding that you will develop. True enough, your marketing materials and websites will go through many changes, but your logo should remain stable-the anchor and springboard of all of your branding. This is the ideal. A Madison Avenue ad agency might charge the equivalent of a luxury car for a logo, because major corporations know how important it is. It is ironic, that for small businesses, the proliferation of online factories means you can get a logo for the cost of a nice dinner. My recommendation is that you find an individual designer or small firm who will really listen to you and with which you can build a relationship. Not only will the fees still be very reasonable and affordable-you will receive value far exceeding payment.

On your first sales meeting, will it give you confidence to know you spent $45 on a logo? By the same token, as a small business owner, of course you don’t want to overspend. In fact, you don’t want to stress your marketing budget by overspending on any one piece of the puzzle.

Food for thought: is the success of Google’s logo through visibility and repetition or is it award-winning design? It’s really the only part of the branding that we see. The logo has become a cornerstone of the Internet, because the success of the company made it so. It’s achieved brand familiarity and with it trust, if not awe. What if Google was a D List search engine with a few hundred visitors a week, what would you think of their logo?

You’ve probably heard this before, but it’s worth repeating: you should include your logo on every piece of communication. Put it on every web page of your site, business cards, letterhead, envelopes, invoices, yellow page ads, building signage, newsletters, web buttons, promotional collateral, and certainly every ad. Familiarity begets trust and trust will lead to increased sales. Then perhaps if your logo is next to a competitor’s, they’ll contact you first.

Five Pillars of Success As a Home Business Entrepreneur

When you take a look at the performance of a top producer, one is certain to spot persistency and consistency in each and every one. You can take a room full of home business entrepreneurs and hand them the same exact set of tools. There will always be a few who excel right away. Those few have learned how to apply the tools of their trade with the consistency necessary will achieve their goals. Regardless of the level of talent as long as we stay persistent and committed to our vision and goals, we will accomplish what we want. 

There are a variety of tools available at any given moment. The only difference between a top performer and all the rest is the way in which they stay the course. There is a determination with which the most successful home business entrepreneurs perform their daily activities and the way they maintain their laser focus on their big vision. Yes, obstacles pop up here and there for everyone, but the top performers are like a river flowing over a rock. Flexible and on task, they find ways to bypass the obstacles and advance toward their goals.

I recently attended training conference. What an amazing event. It is not very often you have a wealth of information presented that provides valuable information to people at all levels of marketing and experience. At the conference, I noticed something that was common among all of the most successful home business entrepreneurs. Each and every one of them had a vision and a plan to realize that vision. Every single one of them maintained their vision while performing their daily activities. They all applied 5 Pillars to Success in their daily activities every single day. They are persistent and consistent in everything they do.

So, what are the Five Pillars to Success as a Home Business Entrepreneur?

1.   Daily Visualization

2.   Being a Student of Personal Development

3.   Income Producing Activities

4.   Masterminding with Leaders

5.   Expectation of Leadership in you and others

If your life and your business are not where you want them to be, I can almost guarantee that you are not being consistent with the 5 pillars in your daily activities. I encourage you to take an honest look at your daily activities and find the area(s) you can improve on. Commit to making the changes and be consistent. You will definitely see a change for the better.

 

Why Small Business Entrepreneurs Need a Mentor

A mentor is a must for the success of your small business. Do you have one as yet? A mentor is a person who has more entrepreneurial business experience that you and he or she is someone you learn to trust over a period of time.

However, you might be wondering why a small business mentor is important for the development of your business. After all, you have friends and family you trust and whose opinions you respect. The reason is that a mentor can guide and nudge you towards the right business direction.

If you are an entrepreneur and dream of running a highly successful business, you should go out and find a mentor immediately. It is definitely not easy to find a good mentor but they are out there waiting for a mentee who is willing to work hard to build a successful business. When I found my mentor (Charlie Schaivo), it made a world of difference to the way I approach my dental practice.

It made a huge difference to my success. He instilled confidence in me and taught me without even me knowing about it. So, when you find your mentor, you too will start having the successes that you have always wanted for your business.

When you want a small business mentor, you should look for a few characteristics in him or her. It is important that you and your mentor share the same values; you should have a good rapport with your mentor; you should be always willing to listen to him or her even it is something you do not want to hear; your mentor should have goals lined up for you; and he or she should be willing to use their time and energy, assuming that you do not waste their time and yours.

The advantages of having a small business mentor is that he or she has already achieved what you want to; your mentor provides you this experience for free; and he or she expands your network by putting you in touch with other experienced people. All these advantages result in you having a highly successful business. There is absolutely no doubt that a mentor is essential for all small business entrepreneurs.