Perseverance is an important skill every entrepreneur should possess in order to achieve success in their business venture. Without this important skill, it is so easy to seek the way out when business challenges come up.
According to the Collins English dictionary perseverance is defined as ‘continued steady belief or efforts’. This is an approach that should be consistent in entrepreneurs despite the obstacles, discouragement and disappointments they face daily.
Without perseverance in an entrepreneur’s mind, efforts become lukewarm and results unachievable. Perseverance can be difficult to discover and sustain as obstacles can become tiring and insurmountable – emotions we all need to watch out for and overcome.. These feelings are common especially to new entrepreneurs who are trying to find their feet in the business world.
The Entrepreneurial Mindset
Successful entrepreneurs usually possess an uncompromising focus which enables them to achieve their business dreams. They forgo feelings of inadequacies, negative emotions and the “I can’t do it” attitude. Their lives are centered on their business goals and persevere until the goal is achieved.
These high achievers are motivated to reach the pinnacles of business success; they are never tuned into the negative words of “it’s not going to work”. Their focus is on one thing… the goal of success.
To feel this way, you must truly enjoy what you do and be passionate about your business. When you have a passion for an idea, the other skill sets including perseverance will come naturally.
How to Develop Perseverance
Find your Passion
Collins Dictionary defines passion as a strong enthusiasm for something. Perseverance goes hand in hand with passion. Analyse yourself by asking the following questions:
- What part of your business excites you?
- Have you deviated from your primary business vision or are you still on track?
Sometimes being an entrepreneur can feel like a circus juggler – with business administration, marketing, customer relations and more all crying out for your time. The initial vision can become obscured and frustration can easily set in. Take control by revisiting your vision and find your passion once again.
Make Time for the Task you Love
Sometimes the mundane business tasks take so much of your time; you struggle to find time to do the things you love about your business. Do not lose sight of what made you start out in business, find time to do those things as regularly as you can. If possible incorporate it into your daily activities, as this will be the booster that helps you persevere in hard times. For example if you love graphic designs, do not get carried away with marketing and book-keeping and stop designing – create time for your passion!
Perseverance is not developed in a day; it takes time to acquire and this comes by regular practice. When you set a task for yourself make sure you complete it before you move on to another task. Stay focused on each task you embark upon and reward yourself with little treats for a job well done and for getting closer to your overall goal.
When you find something you are passionate about, it is so much easier to find the fortitude and perseverance to wade through the challenges. This is what separates the successful entrepreneurs from the ones that consistently struggle – which one will you rather be?