Organizing information, ideas and techniques to understand where your business can lead you. Will it be a success or a failure? Of course nobody wants to get failed especially when you’re just about to put up a small business and would contribute all resources involving time and money in the name of success.
On this Virtual age, growing business using different social media like Facebook, Twitter, MySpace, to name a few, and other free or inexpensive tools on the web to promote a different kinds of businesses or companies makes it a whole lot easier.
As the saying goes, “with great power comes great responsibilities” proves also to be true when it comes with businesses utilizing Social Media to the maximum. These great social media platforms and tools need great attention and proper concentration. Several questions would come to business entrepreneurs mind that needed precise and useful answers such as;
Q1. Would small businesses get acquainted with the idea of group buying?
Group buying is one of the latest fads in online shopping wherein consumers purchases as a whole or group to acquire big deals on products or services offered. The idea of selling your bulk products in a short period of time is very tempting even with small businesses entrepreneurs. Before jumping into a decision, you may want to consider these valuable queries, information and ideas.
The advantage of Group buying is generating a great sum of profits in a short matter of time. Deals were usually taken in a day. It is quoted as “A billion dollar web trend”. It gives you a great number of new consumers or clients signed up to test your products or services which is not bad if you or your company offers something of great significance to them. If you focus mainly on facilitating customer try outs or to generate fast money, then Group buying is right for you. If you give more value on sustaining a luxurious brand status or high revenue limits, then Group buying is not a very good idea for your business
Q2. How to utilize location-based services?
There are hundreds of location-based services that were built to assist users search and explore the best’s locations that surrounds them. Examples of these location-based services are Loopt, Gypsii, Plazes, Mobiluck, and a whole lot more. Stores and restaurants businesses with stable addresses take advantages of theses location-based services by contributing precise venue agreements. It has been a great challenge for businesses that are without exact addresses, like online and media services or companies. Be creative! Whenever you produce content online by means of a website or blog, if possible leave insider tips on other sites that are related to your content or business. Also, utilize these location-based services by using some mobile applications or sites that supplies advertisements and promotions to users in a particular location.
Q3. How to start a blog (if not a tech expert)?
Starting a blog does not require a computer science expert at all. There are lots of social media platforms that are user-friendly and require simple knowledge or understanding.
Building a website or a blog could be a lot of pressure or could be simple. There are hundreds of various content management systems to choose from like Concrete5, Cushycms, Modxcms, and more! Develop also your small business themes to enhance your professional looking web presence for your consumers while showing valuable information about your business and support a blog you’re using to link up with your consumers or clients.
If you are still perplexed on how to get your blog stand out and working, then consider on hiring a web designer or developer. Leaving things up to the experts also works than pushing yourself on something you are not capable of and beyond your interests and see your business flop! Remember, you can always hire a web designer or developer to help you grow your business.
Q4. Why social media strategy may not serve you well?
We all know in any aspects that too often or too little sometimes may bring us undesirable results. This implies in how often or little you should be updating your page. The best way of knowing when and how often should you send out a tweet, post on Facebook or check and revise other social sites is by observing and adjusting to the needs and wants of your customers. Also, your clients or consumers do not want a flood of marketing messages. Maintain your promotions to the lowest as possible and supply only valuable and relevant contents to your audience. Another reason would be the lack of important proposals for your audience. Commonly, consumers follow brands on social sites to for these following reasons, to avail discounts, promos, and be the first to know and buy newly endorsed products. Respond to your consumers’ needs to preserve their loyalty with your brand. Lack of advertisement is another factor why consumers or clients may not know or may never have heard your website. Make the most out of your website, location, poster ads, flyers, and social media business cards to promote and publicize your social media profile and your business’ or products’ details. Using social media as a tool for promoting your small business would clearly point out and support that you or your business and your consumers, clients or audience would deal or interact socially. The main reason of these different social media is to establish a relationship or commitment between two persons or group whether it is a business or personal related purposes. Interacting with your consumers or clients would help build trust and reliability on your products or brand.
Q5. How to optimize social media page for search engines?
Search Engine Optimization mainly concerns on your content. Significantly, your social media profiles and their URL’s should be after your business’ name. Sometimes, desired URL is unobtainable so modify another one as long as it was relatively on its original name. Avoid difficult and unidentifiable abbreviations and misspelled words. If you’re already done with your URL name, fill out all details about your business or brand. If you have other social media pages, add link to them to increase popularity of your website or social media profile by means of inbound links or backlinks. Link your business profile on each account you have on different social media platforms. In that way users may connect with you with their own preferred social media sites. Lastly, constant updating of your page providing good content that would be very useful to your audience would be great. Always add something that would interest your audience and maintain their expectations.
With all these guidelines, we hope it could help you in any way it can. Trial and error is good, but wasting your resources and much valued time would not be practical enough to let all your efforts go to waste. We still believe in this saying, “Prevention is better than cure”. Which does not only applies on our health issues, but also in our whole aspects as a person, and as a businessman. Prevention means being aware, having equipped knowledge and better understanding which is far better than finding your business caught between hard situations that would seem impossible to put up again and flop eventually.